Make-up artist and owner of theOriginalFace shares how she launched her career, her own business and her tips for success.
When did you start getting interested in make-up?
I used to want to be a performer. When I took musical theatre in high school I never got any leads but everyone would love the way I did my makeup for the shows and I would end up doing about 10 girls makeup every show. Aside from that, when I was young my aunt had this amazing drawer of fun makeup pieces that I would rummage through every time I would go over.
What kind of training have you gone through to become a make-up artist?
I graduated from Sheridan College in 2003 after taking their two-year Cosmetic Techniques and Management Program. Since the fall of that same year I have been working with a high-end cosmetics company that does training four times a year, which keeps me updated on current trends and new techniques in the industry. Also, I find one of the best ways to learn more is to work with people who have more experience and observe them and listen to their advice.
When did you start your company, theOriginalFace?
I registered my business name in spring 2003 and now I do makeup for films, photoshoots, fashion shows and weddings. I also offer seminars and private lessons.
What were some of the challenges of launching your own make-up artistry business?
There is a stereotype for every profession. Being aware of what people think about what you do and making sure that you blow them away with exceptional knowledge, professionalism and quality.
What advice would you give to someone starting their own business?
Invest in your product and make sure you have the time to do everything that you have committed to by the deadline. If you’re planning on making something, whether it be a physical product or a service, invest in making it the best quality.
4 more small business tips from Stacey:
1. Talk about it
2. Take courses and research the industry
3. Talk to successful people in the field and listen to their advice
4. Find your niche market.
What has been your favorite project to work on so far?
Currently I have started offering makeup seminars that are for everyone. It teaches: Male Makeup and 3 Classic Looks for Women.
The Course Teaches How to Save Money through Professional Discount Programs, Keep Skin Healthy, Use Products and Tools like the Pros, Experiment with new Techniques, Look Amazing on Camera and be able to Show Up as a True Beauty.
How do you find new clients?
You just have to go out to events where your target market is with your card and talk to people. Ask them what they do and tell them about you. Networking has always been a great tool. Put together a portfolio of your work. Tip: its better to have 10 great professional pictures than it is to have 30 amateur photos.
What’s your favorite and least favorite part of the business?
I love being able to help people achieve their vision with makeup, interpret ideas and brainstorm on the best way to express who they are on the inside on the outside. I love working with creative people in different fields and along side other artists.
My least favorite part of being a makeup artist is the stereotype of a makeup artist that needs to be broken down with each client prior to beginning a creative working environment.
Is there anything you would want people to know who are considering becoming a make-up artist?
- Research the career prior to choosing it
- Makeup is expensive
- The hours are long
- Practice
- Volunteer
- Work on a portfolio
- Always try to be professional
To learn more about Stacey Laureyssens and theOriginalFace check out www.theoriginalface.ca Photographer Dahlia Katz, Makeup Stacey Laureyssens, Model Stacey Laureyssens
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